🪺Welcome to Finch Finance

Hello world!

What is Finch?

Finch is an automatic budgeting app that helps people understand where their money is going without having to keep track of a cumbersome spreadsheet or manually check your accounts at the end of every month just to see how you are doing.

Aren't there a ton of existing apps that do this?

Finch separates itself from the rest of the current pack of budgeting apps through a variety of ways.

Most budgeting apps make you trade privacy for convenience, or drown you in features you’ll never use. We think that’s backwards. With Finch you get:

• A clean, crisp birds-eye view: We’ve stripped away the UI clutter you'd see on many of our competitors so you can focus on what matters, your money. Finch's interface is simple, minimal, and distraction-free, with just the right amount of color and design to make budgeting feel approachable.

• User-centered roadmaps: We focus on the tools that actually help based on feedback that you can provide through our customer feedback board.

• Budgets that fit you: Because life (and income) isn’t one-size-fits-all, we allow you to setup an unlimited number of custom budgets to fit the needs you have month to month at no additional cost.

Who should use Finch?

Finch is for anyone who wants to get a real handle on their finances. If you are just starting out with budgeting, feel overwhelmed by numbers, or struggle to understand what your financial health looks like month to month, Finch gives you a clear and visual way to make sense of it all. You will see the bigger picture without having to wrestle with complicated tools or endless calculations, so you can feel more confident and in control.

It is also perfect if you keep a spreadsheet updated every month but still feel like you are not getting the full story behind the numbers. Finch gives you back the time you spend maintaining those spreadsheets while keeping the same level of visibility and flexibility. It takes your data and turns it into an easy-to-understand view of where you stand, where your money is going, and how you are doing against your goals. Instead of staring at rows and columns, you get a clean, simple snapshot of your financial health.

What's the backstory of Finch?

Finch was born from a problem my wife and I faced ourselves. We, like many other families, have a complicated spreadsheet that we use to manage our finances. What we discovered was that even after all the work we put in to make the spreadsheet flawless, we still couldn't answer a very simple question. "Are we moving closer or further from our financial goals?" Our spreadsheet could tell us generally where we were going, but it took a massive effort to get it even remotely close.

So we ventured into the realm of financial apps. What we discovered was that a lot of apps are reasonably priced between $5 - $15 a montha available to us, but only if you lock in for an annual contract. If you just wanted to try it out for just a month, the prices would go much higher. It seemed a bit counter-intuitive for budgeting apps to come around and try and gauge their own users. So, we decided to make our own app, Finch Finance.

With Finch, you get many of the major features you would see in other financial budgeting apps, but at a much more reasonable price and without the yearly commitment to unlock that price. We're building it to replace our spreadsheet, and we're hoping it can replace yours.

If you'd like to get in touch, you can reach us via email here or on twitter (or X).